The Role of CCPA in Performance Advertising And Marketing CampaignsCCPA, or the California Consumer Personal privacy Act, offers consumers a range of civil liberties regarding their personal information. This consists of giving them the ability to pull out of having their information marketed or used for advertising objectives. This has significant
Best Affiliate Tracking Tools for Performance MarketersBest Affiliate Tracking Tools for Performance Marketers help you monitor your return on investment (ROI) by delivering accurate sales and conversion data. These tools also include features like graphical monitoring and link cloaking, which can increase the effectiveness of your marketing campai
How to Reduce Ad Spend Waste With Better Data InsightsWhen you’re spending marketing dollars, you want to ensure that those dollars are reaching the right buyers at the most effective time. However, ad spend waste is a real and ongoing challenge for many digital marketers.